I am a creative visual designer based in New York and Shanghai. passionate about bold branding, storytelling, and crafting visuals that connect across cultures.

I am a creative visual designer based in New York and Shanghai. passionate about bold branding, storytelling, and crafting visuals that connect across cultures.

I am a creative visual designer based in New York and Shanghai. passionate about bold branding, storytelling, and crafting visuals that connect across cultures.

I am a Creative visual designer based in New York and Shanghai. passionate about bold branding, storytelling, and crafting visuals that connect across cultures.

experience

Engage Element

Graphic Designer Intern

New York, Sep 2024 – Dec 2024

- Led the development of 1 complete visual identity system for the new business unit (including logo design, color palette, brand guidelines, and PowerPoint templates) by first conducting discovery interviews and market research to inform design strategy and then designing using Illustrator, Photoshop, and Figma in 1 month - Developed graphics, slide templates, tables/charts, and suitable mock-ups for three investor decks (~50 pages), combining data visualization, case studies, and product storytelling to support marketing, branding, and influencer partnership pitches - Created campaign visuals and product posters for two furniture brands, designing digital ads and social posts tailored for Facebook and Instagram (~5K+ audience), with a focus on visual hierarchy, product highlights, and brand consistency

Engage Element

Graphic Designer Intern

New York, Sep 2024 – Dec 2024

- Led the development of 1 complete visual identity system for the new business unit (including logo design, color palette, brand guidelines, and PowerPoint templates) by first conducting discovery interviews and market research to inform design strategy and then designing using Illustrator, Photoshop, and Figma in 1 month - Developed graphics, slide templates, tables/charts, and suitable mock-ups for three investor decks (~50 pages), combining data visualization, case studies, and product storytelling to support marketing, branding, and influencer partnership pitches - Created campaign visuals and product posters for two furniture brands, designing digital ads and social posts tailored for Facebook and Instagram (~5K+ audience), with a focus on visual hierarchy, product highlights, and brand consistency

Liuhaishu Art Museum

Graphic Designer Intern

Shanghai, June 2024 – Sep 2024

- Designed visual assets for 8 public education events, including WeChat article posters and digital banners, coordinating with the education team to align visual tone with target audience and event themes - Conducted exhibition research and created interpretive materials for the “Century of Oil Painting” show, collaborating with curators to draft artist labels that reflected each artist’s visual language and biography

Liuhaishu Art Museum

Graphic Designer Intern

Shanghai, June 2024 – Sep 2024

- Designed visual assets for 8 public education events, including WeChat article posters and digital banners, coordinating with the education team to align visual tone with target audience and event themes - Conducted exhibition research and created interpretive materials for the “Century of Oil Painting” show, collaborating with curators to draft artist labels that reflected each artist’s visual language and biography

On Running

Visual Designer Intern

Shanghai, June 2023 – Sep 2023

- Created in-store and promotional print materials for 21 stores across China, including ads, coupon flyers, and retail signage 1. Designed 200+ visual assets using Illustrator and Photoshop, delivering high-quality output for digital and print formats 2. Closely worked cross-functionally with APAC campaign leads through project reports and weekly meetups to ensure all materials adhered to the most up-to-date brand guidelines and campaign strategy 3. Worked closely with retail teams to collect store measurements and customer flow data and design accordingly, and later supported on-site setup to oversee accurate placement and visual impact - Produced a 130-page competitor research deck by analyzing visual content, engagement metrics, and creative trends across three major categories, synthesizing insights into actionable inspiration for the APAC creative and marketing teams

On Running

Visual Designer Intern

Shanghai, June 2023 – Sep 2023

- Created in-store and promotional print materials for 21 stores across China, including ads, coupon flyers, and retail signage 1. Designed 200+ visual assets using Illustrator and Photoshop, delivering high-quality output for digital and print formats 2. Closely worked cross-functionally with APAC campaign leads through project reports and weekly meetups to ensure all materials adhered to the most up-to-date brand guidelines and campaign strategy 3. Worked closely with retail teams to collect store measurements and customer flow data and design accordingly, and later supported on-site setup to oversee accurate placement and visual impact - Produced a 130-page competitor research deck by analyzing visual content, engagement metrics, and creative trends across three major categories, synthesizing insights into actionable inspiration for the APAC creative and marketing teams

On Running

Visual Designer Intern

Shanghai, June 2023 – Sep 2023

- Created in-store and promotional print materials for 21 stores across China, including ads, coupon flyers, and retail signage 1. Designed 200+ visual assets using Illustrator and Photoshop, delivering high-quality output for digital and print formats 2. Closely worked cross-functionally with APAC campaign leads through project reports and weekly meetups to ensure all materials adhered to the most up-to-date brand guidelines and campaign strategy 3. Worked closely with retail teams to collect store measurements and customer flow data and design accordingly, and later supported on-site setup to oversee accurate placement and visual impact - Produced a 130-page competitor research deck by analyzing visual content, engagement metrics, and creative trends across three major categories, synthesizing insights into actionable inspiration for the APAC creative and marketing teams

On Running

Visual Designer Intern

Shanghai, June 2023 – Sep 2023

- Created in-store and promotional print materials for 21 stores across China, including ads, coupon flyers, and retail signage 1. Designed 200+ visual assets using Illustrator and Photoshop, delivering high-quality output for digital and print formats 2. Closely worked cross-functionally with APAC campaign leads through project reports and weekly meetups to ensure all materials adhered to the most up-to-date brand guidelines and campaign strategy 3. Worked closely with retail teams to collect store measurements and customer flow data and design accordingly, and later supported on-site setup to oversee accurate placement and visual impact - Produced a 130-page competitor research deck by analyzing visual content, engagement metrics, and creative trends across three major categories, synthesizing insights into actionable inspiration for the APAC creative and marketing teams

Liuhaishu Art Museum

Graphic Designer Intern

Shanghai, June 2024 – Sep 2024

- Designed visual assets for 8 public education events, including WeChat article posters and digital banners, coordinating with the education team to align visual tone with target audience and event themes - Conducted exhibition research and created interpretive materials for the “Century of Oil Painting” show, collaborating with curators to draft artist labels that reflected each artist’s visual language and biography

Liuhaishu Art Museum

Graphic Designer Intern

Shanghai, June 2024 – Sep 2024

- Designed visual assets for 8 public education events, including WeChat article posters and digital banners, coordinating with the education team to align visual tone with target audience and event themes - Conducted exhibition research and created interpretive materials for the “Century of Oil Painting” show, collaborating with curators to draft artist labels that reflected each artist’s visual language and biography

Liuhaishu Art Museum

Graphic Designer Intern

Shanghai, June 2024 – Sep 2024

- Designed visual assets for 8 public education events, including WeChat article posters and digital banners, coordinating with the education team to align visual tone with target audience and event themes - Conducted exhibition research and created interpretive materials for the “Century of Oil Painting” show, collaborating with curators to draft artist labels that reflected each artist’s visual language and biography

Liuhaishu Art Museum

Graphic Designer Intern

Shanghai, June 2024 – Sep 2024

- Designed visual assets for 8 public education events, including WeChat article posters and digital banners, coordinating with the education team to align visual tone with target audience and event themes - Conducted exhibition research and created interpretive materials for the “Century of Oil Painting” show, collaborating with curators to draft artist labels that reflected each artist’s visual language and biography

RUDER FINN ASIA

PR ASSISTANT INTERN

Shanghai, Jun 2021 - Aug 2021

Researched the luxury watch industry and contributed to Johnny Walker’s 2021 Mid-Autumn Festival campaigns.

RUDER FINN ASIA

PR ASSISTANT INTERN

Shanghai, Jun 2021 - Aug 2021

Researched the luxury watch industry and contributed to Johnny Walker’s 2021 Mid-Autumn Festival campaigns.

RUDER FINN ASIA

PR ASSISTANT INTERN

Shanghai, Jun 2021 - Aug 2021

Researched the luxury watch industry and contributed to Johnny Walker’s 2021 Mid-Autumn Festival campaigns.

SHANGHAI SAINTLAURENT TRADING CO., LTD

PR ASSISTANT INTERN

Shanghai, Jun 2020 - Aug 2020

Drafted content for Rosé Park’s 2020 campaign and assisted with the FW20 event in Hong Kong

SHANGHAI SAINTLAURENT TRADING CO., LTD

PR ASSISTANT INTERN

Shanghai, Jun 2020 - Aug 2020

Drafted content for Rosé Park’s 2020 campaign and assisted with the FW20 event in Hong Kong

SHANGHAI SAINTLAURENT TRADING CO., LTD

PR ASSISTANT INTERN

Shanghai, Jun 2020 - Aug 2020

Drafted content for Rosé Park’s 2020 campaign and assisted with the FW20 event in Hong Kong

Xinyi Niu

Xinyi Niu

Xinyi Niu

Xinyi Niu