- Created in-store and promotional print materials for 21 stores across China, including ads, coupon flyers, and retail signage 1. Designed 200+ visual assets using Illustrator and Photoshop, delivering high-quality output for digital and print formats 2. Closely worked cross-functionally with APAC campaign leads through project reports and weekly meetups to ensure all materials adhered to the most up-to-date brand guidelines and campaign strategy 3. Worked closely with retail teams to collect store measurements and customer flow data and design accordingly, and later supported on-site setup to oversee accurate placement and visual impact - Produced a 130-page competitor research deck by analyzing visual content, engagement metrics, and creative trends across three major categories, synthesizing insights into actionable inspiration for the APAC creative and marketing teams