April 30, 2025

April 30, 2025

meow

meow

meow

Invent a fashion brand. Can be a clothing and/or accessories or beauty brand, in this case I created a fashion accessories brand "meow".

Invent a fashion brand. Can be a clothing and/or accessories or beauty brand, in this case I created a fashion accessories brand "meow".

Invent a fashion brand. Can be a clothing and/or accessories or beauty brand, in this case I created a fashion accessories brand "meow".

logo
logo
logo
logo

Year

2025

Category

Fashion Branding

Product Duration

14 Weeks
Mission Statement
Mission Statement
Mission Statement

Meow is a luxury fashion jewelry brand celebrating the multifaceted nature of women through five collections inspired by cat personalities: 1 Cute and Friendly, 2 Naughty, 3 Sharp and Dominant, 4 Bold and Adventurous, 5 Dependent. Blending elegance with playfulness, our designs reflect contrasts—bold yet tender, independent yet affectionate. Crafted from high-end materials with sustainability in mind, our jewelry ($600–$1000) features sleek, dynamic, and organic forms. With accessories such as press-on nails complementing the line, Meow empowers women to embrace their hidden strengths and playful spirit. Targeting cat lovers, stylish souls (28–40) with luxe taste, clean fits, mid-high income group($40k+per year), and a soft spot for R&B.

Woman in Garage
Woman in Garage
Woman in Garage
Woman in Garage
Woman in Car
Woman in Car
Woman in Car
Woman in Car
Woman in Garage
Woman in Garage
Woman in Garage
Woman in Garage

Xinyi Niu

Xinyi Niu

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