April 30, 2025

meow

meow

meow

Invent a fashion brand. Can be a clothing and/or accessories or beauty brand, in this case I created a fashion accessories brand "meow".

Invent a fashion brand. Can be a clothing and/or accessories or beauty brand, in this case I created a fashion accessories brand "meow".

Invent a fashion brand. Can be a clothing and/or accessories or beauty brand, in this case I created a fashion accessories brand "meow".

logo
logo
logo

Year

2025

Category

Fashion Branding

Product Duration

14 Weeks
Mission Statement
Mission Statement

Meow is a luxury fashion jewelry brand celebrating the multifaceted nature of women through five collections inspired by cat personalities: 1 Cute and Friendly, 2 Naughty, 3 Sharp and Dominant, 4 Bold and Adventurous, 5 Dependent. Blending elegance with playfulness, our designs reflect contrasts—bold yet tender, independent yet affectionate. Crafted from high-end materials with sustainability in mind, our jewelry ($600–$1000) features sleek, dynamic, and organic forms. With accessories such as press-on nails complementing the line, Meow empowers women to embrace their hidden strengths and playful spirit. Targeting cat lovers, stylish souls (28–40) with luxe taste, clean fits, mid-high income group($40k+per year), and a soft spot for R&B.

Woman in Garage
Woman in Garage
Woman in Car
Woman in Car
Woman in Garage

Xinyi Niu

Xinyi Niu

Xinyi Niu

Xinyi Niu