December 19, 2023

December 19, 2023

Amnesia

Amnesia

Amnesia

Select a product in a grocery store, and rebrand it with an entire different story.

Select a product in a grocery store, and rebrand it with an entire different story.

Select a product in a grocery store, and rebrand it with an entire different story.

logo
logo
logo
logo

Year

2023

Category

Graphic Design

Product Duration

4 Weeks
Mission Statement
Mission Statement
Mission Statement

This project is rebranding a item we can find in stores near my household. The Amnesia water can forget parts of memory the consumer wish to forget, repackaging Meng Po Soup from Chinese mythology. There are three types of water: 忘情水Forgetting love water: forgetting one’s own feelings; 忘忧水forgetting frustration water: forgetting frustration, to avoid internal anxiety; 忘恨水forgetting hate water: cutting off the hate part of human nature.

Woman in Garage
Woman in Garage
Woman in Garage
Woman in Garage
Woman in Car
Woman in Car
Woman in Car
Woman in Car
Woman in Garage
Woman in Garage
Woman in Garage
Woman in Garage

Xinyi Niu

Xinyi Niu

Xinyi Niu

Xinyi Niu